JNT Grzaniec Galicyjski

The well-known spirits brand “Grzaniec Galicyjski” addressed to POSperita to create a trade-marketing campaign aimed at boosting sales, providing an interesting marketing message and strengthening brand loyalty among consumers.

The client assumed that this would be an investment which should pay off in a very short period of time - a 28-day campaign.

Activities carried out

  1. in-depth analysis of the brand strategy and thorough study of the campaign expectations.
  2. creation of a unique structure/construction, which firstly is in line with the brand strategy, secondly catches customer’s attention with its unique shape and thirdly, as a supporting structure, is durable and allows the placement/transportation of a large number of bottles.
  3. pulling the brand out of the shelf to the pallet island as part of an aggressive marketing campaign, which an objective to increase sales by 50%.

Final result/Final outcome

  1. The results of the campaign exceeded all expectations of the customer in terms of increased sales
  2. The campaign proved to be more effective than actions involving permanent displays

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JNT Grzaniec Galicyjski

Campaign assumptions

Simba Pallet display

Campaign assumptions
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