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Publication date: January 2026
The 2025 holiday season confirmed the growing role of POS materials as a key element of retail sales strategy. Modern POS solutions for large-format stores are increasingly designed as comprehensive in-store zones that organize space, strengthen brand communication, and actively support consumers’ purchasing decisions.
Based on all projects delivered in 2025 by POSperita, operating as a custom POS manufacturer for leading brands across Poland, we summarize the most interesting implementations and identify the key POSM trends. It is already clear that these directions will become even more prominent in 2026.
One of the strongest trends of the past season was full theatricalization of the retail space. More and more often, retail display design started with thinking in terms of scenography rather than a single display unit. A clearly defined entrance, a strong focal point, and a well-planned shopper path have become the new standard.
POS zones were built from several cohesive elements such as communication gates, pallet wraps, shelf stands, and spatial decorations. This approach resulted in creative product displays that stood out in crowded store environments and kept shoppers’ attention for longer.
Examples of projects: Lindt Easter display with the Bunny motif, Storck “Magic Forest of Sweets”.
Metalized surfaces were among the most frequently used visual effects in POS displays. Combining metallic elements with matte finishes proved especially effective, creating a consistent, elegant, and clearly premium look.
Such solutions fit perfectly into premium POS projects for alcohol brands, but they work just as well for confectionery. In these categories, visual aesthetics directly influence perceived product value and purchasing decisions.
Examples of projects: Freixenet zone.
In 2025, we observed a clear shift from single stands toward more comprehensive POS zones. Such solutions allow brands to take over a larger part of the retail space and build a consistent narrative around the product.
From a trade marketing perspective, this means greater flexibility in communication planning and a better answer to the question of how to design POS that both drives sales and strengthens brand image. POS sets provide visual consistency, better visibility, and higher overall campaign performance.
Examples of projects: Storck “Magic Forest of Sweets” zone, E.Wedel zone.
An increasing number of implementations featured moving elements and LED lighting. Rather than dominating the structure, they served as subtle accents that attracted attention and extended shopper interaction time with the display.
These solutions are particularly effective in seasonal campaigns, where holiday POS displays for FMCG brands must stand out quickly and clearly, even in highly competitive retail environments.
Example of project: Mionetto display.
One of the key technological trends was the combination of different materials within a single POS display. Alongside cardboard, elements made of plexi, foam-x, and metalized details appeared more frequently, enhancing the overall prestige of the structure.
This approach proves that modern retail display design can successfully combine functionality, aesthetics, and budget optimization. It is a direction that will continue to develop in upcoming seasons.
Examples of projects: Monte Santi display, Aperol Spritz display.
The most successful POS implementations shared one common element: a clearly defined hero. This could be an XXL product, a brand character, or a distinctive symbol guiding the entire narrative of the zone.
A well-designed display is no longer just a price and logo carrier. It becomes a story that shoppers enter, often unconsciously, and emotionally relate to. Storytelling remains one of the key components of creative product displays.
Examples of projects: Grzaniec Galicyjski display, 4KIDZ display, Cono Sur display, LEGO Easter basket.
TikTok trends are increasingly moving beyond smartphone screens and directly into physical retail spaces. In 2025, a perfect example was the Dubai Chocolate phenomenon, which gained massive popularity on social media and quickly became an inspiration for retail activation.
The viral aesthetics, oriental mood, and luxury associations were translated into a POS display that attracted attention and created a strong “wow” effect from a distance. This shows how POS increasingly complements digital communication.
Example of project: Lindt Dubai Style Chocolate zone.
POS materials are moving toward even greater consistency in shopper experience. In 2026, expanded sales zones, strong theatricalization, and conscious use of storytelling will play a key role.
Metalized finishes, lighting, and contrast will remain important tools for building a premium effect, especially for alcohol brands and gift products. Creative product displays inspired by social media trends will also gain increasing importance.
Brands planning upcoming sales occasions such as International Women’s Day, Easter, or the end of the school year should plan POS activities well in advance and treat them as an integral part of their trade marketing strategy.
A POS zone consists of several coordinated elements that tell a consistent story and occupy a larger retail space. This solution is particularly effective in large-format stores.
Because they evoke associations with gifts, quality, and exclusivity, which are crucial in seasonal campaigns.
Most commonly confectionery producers, alcohol brands, and premium FMCG brands.
Yes, provided that the display is properly designed and adapted to retail chain requirements.
