Standee

Standee and Life-Size Standee — Freestanding POS Displays for Retail, Cinema and Events

Standees and life-size standees are freestanding POS displays shaped as a human figure, product, mascot or campaign character. They are designed to attract attention in retail spaces, store entrances, shopping centres, cinemas and event zones. This format is ideal for presenting brand ambassadors, advertising campaign characters, movie heroes or product mascots — creating strong visual recognition and encouraging customer interaction.

Applications and Best-Performing Locations

Life-size standees work especially well at store entrances, in shopping centres, supermarket and hypermarket promotional zones, cinemas during movie premieres and event spaces. A popular interactive format is a photo cutout standee with a head hole, encouraging customers to take pictures with the brand character and share them on social media, increasing the organic reach of the campaign.

Large Cinema Boards and High-Impact Display Panels

We also produce large cinema boards and high-impact display panels — large-format POS structures with spacer-mounted elements that add depth and a three-dimensional effect impossible to achieve with flat print alone. LED lighting and diodes can be integrated into the structure to enhance the visual effect, improve visibility in low-light environments and attract attention from a greater distance. This solution is especially effective for movie premieres, premium campaigns and events where strong visual impact and brand recall are key.

Materials and Printing

Standees and life-size standees are most often produced from corrugated cardboard. On request, we use FSC®-certified materials. We print using UV digital technology with Greenguard-certified inks.

Construction and Formats

The lightweight freestanding structure is designed for placement in customer traffic routes, at entrances, in promotional display areas or shop windows. A standee can have a classic rectangular format or a custom die-cut shape tailored to a character, product, brand ambassador or campaign concept — including a head cutout for photo activation.

Additional Elements

• Custom die-cut shape — allows the standee to be produced in any individual shape tailored to the character, product or brand identity
• Head cutout / photo cutout — encourages interaction and photo sharing with the brand character, strengthening the campaign’s organic reach on social media
• Spacer-mounted elements — add depth and a three-dimensional effect, helping the display stand out from standard flat POS materials
• LED lighting and diodes — enhance the visual effect, improve visibility in different lighting conditions and attract attention from a greater distance
• Rear support stand — provides stability and convenient use without additional fixing
• Flat-pack design — makes transport, storage and installation easier, reducing logistics costs for multi-location campaigns

Production and Delivery

We design and manufacture standees, life-size standees and large cinema boards tailored to campaign requirements and display environments. We manage projects from design and production through to delivery across Poland.