Promotional Arches

Promotional Arches — Aisle and Promotional Zone Signage for Hypermarkets

Promotional arches are impactful POS carriers designed to highlight promotional zones, aisle entrances and special displays in hypermarkets, supermarkets and discount retail chains. Placed at the entrance to an aisle, they create a clear communication gateway — visible from several metres away, guiding shoppers directly to the displayed product and separating the brand space from standard in-store displays.

Material and Printing

We manufacture promotional arches from corrugated cardboard — a lightweight yet stable material adapted to the requirements of retail environments. On request, we use FSC®-certified materials, which helps meet the ESG requirements of retail chains and brand purchasing policies. We print using UV digital technology with Greenguard-certified inks, ensuring vivid colours and material safety.

Construction and Dimensions

The lightweight yet stable arch structure is designed individually according to the dimensions of a specific aisle or promotional zone in the store. The shape, height and width of the arch are adapted to the technical conditions of the retail chain and the campaign objectives — without imposing standard formats. The arch can be enhanced with spatial elements, for example mounted on spacers, to strengthen the visual effect and increase the visibility of advertising communication from a greater distance.

For Which Campaigns and Retail Chains

Promotional arches are particularly effective for seasonal campaigns in hypermarkets and supermarkets — Easter, summer, Back to School and XMAS — where retail chains provide promotional aisles for selected FMCG brands. This format is often chosen by trade marketers managing large nationwide campaigns, where consistent visual communication across hundreds of locations at the same time is a key implementation requirement.

Additional Elements

• Spatial elements — enhance the visual effect of the arch and increase the visibility of advertising communication from a greater distance in the aisle
• Dimensions tailored to the display zone — the structure is designed for a specific aisle or promotional zone within the retail chain
• Flat-pack transport — the structure folds flat, reducing logistics costs and making delivery to multiple locations easier

Production and Installation

We design and manufacture promotional arches tailored to the technical requirements of specific retail chains. We manage campaigns from design and production through to delivery and installation in stores across Poland, with our own installation teams implementing the signage directly at the point of sale.