OOH, What a Day! A Miniature City Comes to Life at WPP Media

OOH in the Spotlight – How We Built Warsaw Out of Cardboard

During the event “OOH, What a Day!” organized at WPP Media, we had the unique opportunity – together with Print & Display (Polska) Sp. z o.o. – to bring a piece of Warsaw… right into the office!

Our mission? To build a miniature cardboard version of the Polish capital – and we delivered it with great attention to detail.

Our Creation – Warsaw in Miniature

For the event, we prepared a one-of-a-kind scale model of Warsaw, showcasing the city’s most iconic landmarks. Our setup featured:

• Warsaw’s characteristic skyscrapers
• The charming Old Town
• A public transport stop
• Mini billboards and citylights
• And even Warsaw’s famous palm tree – though this time, not in Aleje Jerozolimskie 😉

But the true showstopper was the Świętokrzyski Bridge, which became the centerpiece of the installation and the star of our display.

Project Goal

Our main objective was to demonstrate that traditional OOH (out-of-home) media can still be engaging, creative, and inspiring. We wanted to encourage participants to see outdoor communication in a new light – as a tool that not only informs but also attracts attention and evokes emotion.

The Result

The miniature Warsaw was met with fantastic feedback from event participants. Guests stopped to take photos, admired the details, and enthusiastically shared their impressions. Our installation proved that OOH can inspire and captivate – all it takes is a bit of creativity and a fresh approach to presentation.

Key Takeaway

The project at WPP Media showed that combining creative design, precision craftsmanship, and thoughtful storytelling can transform any space into something truly unique – not just supporting a brand’s message, but also delivering an unforgettable experience for the audience.