+48 662 183 980
biuro@posperita.pl
2 Miedziana Street, 05-830 Kajetany, Poland
SCROLL
The well-known alcohol brand "Grzaniec Galicyjski" approached POSperity to create a trade marketing campaign aimed at increasing sales, delivering an engaging marketing message, and strengthening brand loyalty among consumers.
The client set the goal and informed us that this would be an investment expected to pay off in a very short period – a 28-day campaign.
1. We conducted an in-depth analysis of the brand strategy and thoroughly examined the campaign needs to tailor our actions in the best possible way.
2. We created a unique design that, first, aligns perfectly with the brand strategy, second, attracts consumers with its distinctive shape, and third, as a display, is highly durable and allows for the safe placement of numerous bottles.
3. As part of an aggressive marketing campaign, we moved the brand from the store shelf to a pallet island, aiming for at least a 50% increase in sales.
1. The campaign results exceeded the client's expectations in terms of sales growth.
2. It turned out that the campaign was more effective than those involving permanent displays.
3. We succeeded thanks to our flexible approach to the client, who at the end of the campaign admitted that the investment risk in this type of marketing action paid off.
4. We proved in this campaign that cardboard materials can have their own soul and energy if they are well thought out and designed.
