How to promote a beverage in summer? Choose a POS tasting table

Summer is the perfect time for sales activations for beverage brands. Consumers are more likely to look for refreshing products, more willing to try new flavours and quicker to make purchasing decisions at the shelf. NielsenIQ data shows that from April 2024 to March 2025, the soft drinks market in Poland reached a value of nearly PLN 28 billion and grew by 7% year on year. Source: Beverage Report 2025, KUPS.

This confirms that the category has strong potential, but during the summer season it is especially important to make the brand stand out in retail.

Product sampling needs the right POS setting

Product sampling alone is often not enough. To be visible and professional, it needs a well-designed setup. A cardboard POS tasting table creates a clear brand zone, organises the promotional activity and makes it easier to engage with consumers.

This solution works well in hypermarkets, supermarkets, grocery stores and shopping centres. It can be used for a new product launch, a seasonal promotion, communication of different flavour variants or trade marketing activities carried out across many locations at the same time.

A well-designed POS tasting table:

• attracts consumers’ attention,
• displays the product and flavour variants,
• makes it easier to serve beverages during sampling,
• organises the promotional space,
• strengthens brand visibility,
• supports impulse sales after tasting.

POS tasting table in Faster Display technology

The tasting table in Faster Display technology has been designed for fast promotional rollouts. It is lightweight, easy to assemble and convenient to transport. As a result, it can be efficiently delivered to multiple retail locations and quickly prepared as a tasting station.

A major advantage of cardboard is graphic flexibility. The same tasting table format can be adapted to different product flavours, limited editions, seasonal campaigns or specific retail chains. For brand managers and trade marketing managers, this means greater freedom when planning activations, without the need to design a completely new structure every time.

Worth remembering: in seasonal campaigns, it is not only the appearance of the POS material that matters, but also rollout speed, easy transport and simple assembly in retail. These are the factors that determine whether the activation can launch smoothly across many locations at the same time.

POS tasting table as a brand promotion tool — what should the graphic design show?

A POS tasting table is not just an element of promotional stand equipment. It is a brand communication tool that works where purchase decisions are made. That is why the graphic design should be simple, clear and strongly connected with the product.

The design should include:

• a large brand logo on the front and sides,
• the product key visual,
• colours matched to the flavour variant,
• illustrations of fruit, ice, mint leaves or beverage ingredients,
• information about a new product, promotion or seasonal edition.

Light and fresh visual motifs work especially well in summer activations: citrus fruit, berries, stripes, pastel colours, greenery and elements associated with cooling and refreshment. This makes the tasting table immediately communicate seasonality and freshness while building a consistent brand image in retail.

Why choose a cardboard POS solution for product sampling?

A cardboard POS tasting table responds well to the needs of seasonal campaigns. It is visually effective and practical from a logistics perspective. It can be easily adapted to the brand identity, quickly assembled and used across many locations.

This is especially important for promotions that run for a short period but need to be visible from day one. A cardboard POS solution helps create a consistent, aesthetic and functional tasting space without complicated assembly.

You can read more about similar POS solutions in our articles:

• POSM — what are point-of-sale materials and how should their production and distribution be planned?
• Retail displays — types, uses and how to choose the right format for your campaign
• Top 3 POS in Retail – Pallet Display, Faster Display, and Arch Display
• POSM in traditional retail – how POS materials support sales in small stores

Additional tips for designing a POS tasting table

• Make sure the message is readable from several metres away.
• Do not overload the graphic design with too many elements.
• Match the colour scheme to the flavour or product line.
• Use the header board as an additional branding surface.
• Plan space for the product, cups and promoter materials.
• For multi-flavour campaigns, prepare separate graphic versions.
• Combine sampling with a nearby product display.

In summer, competition in the beverage category is particularly visible. That is why promotion needs not only a good product, but also a well-designed POS solution. A cardboard POS tasting table helps attract attention, organise the activation space and strengthen brand visibility in retail. If you are planning a seasonal sampling campaign, tell us about your objective and distribution channel — we will help you choose the right structure, graphic design and POS format for your activation.

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