Latest POS Displays and Creative In-Store Projects for the Dare Brand

ONE structure – MANY possibilities!

We’re thrilled to showcase three unique POS displays created together with Eti for the #DARE brand! What connects them? Each is based on the same structural concept – yet every display stands out with its own distinctive style, creative details, and bold character that make it truly one of a kind.

1. Summer Display with 3D Elements
This version brought a holiday vibe straight into retail stores. Our main hero – the DARE wafer – relaxed on a beach chair under a palm tree, shaded by a 3D umbrella. The combination created the perfect chillout atmosphere and instantly caught shoppers’ attention.

2. Hashtag Display – #CrunchBoldly
Here, we focused on a bold, 3D hashtag #CrunchBoldly – the central theme of this campaign’s key visual. The installation featured cookies on spacers and a rotating wheel of fortune shaped like a cookie, showing fun slogans such as #WouldCrunch, #TooGoodToResist, #IrresistiblyCrunchy. The result? A playful, highly engaging display that perfectly captured the DARE brand’s spirit and energy.

3. Golden Bars Display – Premium Look for “Back to School”
In this display, we highlighted metallic golden bars – representing the grand prize in Eti’s “Back to School” lottery. The shimmering, metallic finish gave the installation a premium feel and emphasized the exclusivity of the Eti DARE campaign.

Each of these displays is visually consistent yet creatively distinct – proving how much can be achieved with innovative design thinking and smart structural engineering in POS marketing.

See more POSperita projects and creative POSM realizations to explore how we bring brand stories to life through effective in-store displays.