Counterdisplays

Counter Displays — POS Displays for Checkout and Impulse Zones

Counter displays are compact POS carriers designed to present products directly at checkouts, on counters and in impulse sales zones. They are particularly effective for displaying smaller products, new launches, promotions and items purchased spontaneously — such as snack bars, chewing gum, miniature cosmetics, gadgets and other impulse-buy products. This is one of the most effective POSM formats in the checkout area, where shoppers wait and naturally reach for an additional product.

Material and Printing

We manufacture counter displays from corrugated cardboard — a lightweight and durable material adapted to the size of the displayed product. On request, we use FSC®-certified materials, which helps meet the ESG requirements of retail chains and brand purchasing policies. We print using UV digital technology with Greenguard-certified inks — ensuring full branding, vivid colours and material safety.

Construction and Formats

The lightweight and compact construction of a counter display is designed for placement on counters, at checkouts and in other limited retail spaces. The display can have an open format, a multi-level structure or be equipped with a topper that strengthens the visibility of advertising communication above counter level. Dimensions and layout are designed for the specific product and retail space — without imposing a standard format.

Delivery and Distribution

We manage campaigns from design, production and co-packing through to the distribution of counter displays to stores across Poland.