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The holiday season in retail is a time of intense competition for customer attention. Discover 7 POSM display ideas that truly boost sales and create a festive atmosphere in stores.
December is the hottest sales period of the year. Brands start planning their holiday campaigns as early as September – or even earlier – to secure the best in-store locations and production time. Well-designed Christmas POSM (Point of Sale Materials for the holidays) are among the most effective tools for capturing shopper attention and increasing sales.
In recent years, brands have eagerly invested in spectacular displays – large-scale constructions, shop-in-shop concepts, or theatrical installations that create immersive brand experiences. Why? Because they work – they can increase sales by dozens of percent, attract attention from a distance, and instantly immerse shoppers in the festive mood.
As an experienced POSM manufacturer, we know that the key to success lies in combining a strong creative concept with the right production technology and attention to detail.
Cardboard structures in the form of large gift boxes are a true hit of the holiday season. A giant “box” with a bow immediately attracts attention and evokes a sense of premium gifting. A good example is the campaign for Lindt, featuring a red 3D display with a golden bow. Such displays not only drive sales but also become photo spots, helping to increase brand visibility on social media.
The bow is a classic symbol of holiday communication. Added to a display, it gives a touch of elegance and charm. Ribbons can be delicate and lace-like – as in the Dare brand example – or metallic in gold or red tones, as seen in the Carlo Rossi display. The variety of materials allows the design to perfectly match the brand’s personality – luxurious or premium.
The Christmas tree is a timeless symbol of the season. It works in many forms: as freestanding stands, shelf displays, LED-lit totems, or decorative elements mounted with spacers. It instantly makes a display more recognizable and creates a direct festive association. A great example is the Mionetto display featuring illuminated trees visible from several meters away.
Lighting is one of the most effective ways to stand out in-store. LED strips or spotlights can highlight logos, emphasize shapes, or create the effect of twinkling Christmas lights. The key is to choose the right brightness – noticeable, but not dazzling. Increasingly, subtle light sequences that shift colors are used to draw attention in a dynamic yet elegant way.
Displays gain depth and a premium feel when 3D elements are added – such as cut-out shapes of trees, reindeer, snowflakes, or Santa Claus. These details make the display more “alive” and visually engaging, encouraging shoppers to come closer and interact with the brand.
A shop-in-shop display creates a dedicated brand zone inside a store. During the holiday season, it allows brands to build their own world and immerse shoppers in a festive story. Theatricalization enhances the emotional experience and increases dwell time, making it especially effective for confectionery or toy brands.
Holiday displays gain character when different materials are combined – cardboard, felt, cotton wool imitating snow, or real Christmas ornaments. These details bring warmth and authenticity to the display, making it stand out from competitors. A great example is the Wedel display, where Santa Claus was made of felt, and the dome resembled a Christmas ornament.
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